Frequently Asked Questions
What is Ceremony?
Beer built around a single botanical, like matcha, hibiscus, mate or butterfly pea. Instead of adding an ingredient to a finished recipe, we start with the plant and build the beer to support it.
Is it flavored beer?
No. Flavored beers add extracts to an existing recipe. We build each beer from the ground up around real botanicals, like stone-ground matcha and whole hibiscus flowers.
Why botanicals?
Because people have always gathered around them. Matcha comes from the tea ceremony. Mate is made to be shared. We put those plants back at the center of the table.
What does “intentional drinking” mean?
Drinking to be present, not to escape. Ceremony is made for the moments you want to remember.
Where can I find Ceremony?
On tap at Hi Sign, 730 Shady Lane, Austin, TX 78702. More locations are coming soon.