Brewed with intention, Ceremony is Botanical Craft for the Intentional Life, reversing the traditional process to let the plant act as the architect in creating a modern ritual.
About Ceremony
Ceremony is an ancient human constant: the act of gathering around something of significance and making it enjoyable.
Tracing back before the dawn of civilization, ceremony has defined our story through shared fires and the communal transitions that turn strangers into kin. Ceremony Botanical Brewing is rooted in this primal necessity, translating it into a tangible experience for modern enjoyment.
We represent Botanical Craft for the Intentional Life. Our process prioritizes botanicals over and alongside beer, using ingredients like Chanoyu Matcha, Hibiscus, Mate, and Butterfly Pea set to release. These carry centuries-old gathering rituals that we bring into conversation within beer, one of humanity’s oldest social traditions.
Ceremony serves as a bridge for a new generation, meeting them through familiar botanicals. Brewed intentionally by hand, our mission is to redefine the beer experience as a moment of reflection or connection. In a synthetic world, Ceremony offers an irreducibly human moment to help you own your intention.
Our brews
Hibiscus Ale
Pea Butterfly
Matcha Pilsner
Mate Botanical Rice Lager
Our Philosophy
“We don’t finish a beer and then add an ingredient; we build the entire recipe around the botanical’s natural character. ”
Intention: The Botanical as the Architect
At Ceremony, the process of creation is reversed. Most craft brewing begins with a style, a pilsner, an IPA, a stout—and treats additives as footnotes. We begin with the botanical as the architect. Before a single grain of rice or barley is milled, we study the plant: the earthy umami of matcha, the tart vibrancy of whole hibiscus flowers, or the sustained energy of yerba mate. Our intention is to translate these familiar, beloved daily staples into a new form without losing their soul.
The Practice: Honing the Craft
As an independent brewer, our practice is a disciplined balance of tradition and innovation. We leverage time-honored brewing techniques to create a clean, crisp base, like our signature rice lager profile, that serves not to overwhelm, but to amplify the botanical's intrinsic character and sensory depth. We treat brewing as an act of devotion, much like the medieval monks or the Sumerian brewers before us, ensuring every pour is crafted by human hands using processes older than most civilizations.
The Result: A Modern Ritual for the Practitioner
The finished result is not just a beverage; it is an invitation for the end “practitioner” to own their intention. Whether it is a moment of focus with a Matcha Pilsner or a gathering centered around the deep ruby pour of a Hibiscus Ale, Ceremony is designed for unique, personal occasions. We provide the medium, but the ritual belongs to you. It is a multi-dimensional experience where the craft of the brewery meets the mindfulness of the individual, resulting in a modern tradition that is unambiguously, irreducibly human.
Frequently Asked Questions
What is botanical brewing?
It is a new category of botanical beer that starts with the botanical as the architect, building the entire recipe around the plant's natural character.
Are Ceremony Botanical Brews flavored beers?
No, unlike flavored beers that add extracts to existing recipes, Ceremony brews are built from the ground up using real, premium botanicals like stone-ground matcha and whole hibiscus flowers.
Where can I get Ceremony?
Ceremony is located in Austin, Texas, and is currently offered at Hi Sign Brewery.
730 Shady Lane, Austin, Texas 78702